Hey, I'm Divyansha — a Brand Designer with a background in
Visual Communication from NIFT. I've spent the last few years in companies catering to B2B, B2C like Finance, Design Agencies, Fashion & Lifestyle industries where I owned design end-to-end: building the brand system, launching products, running campaigns, and shipping everything from landing pages to print collateral at startup speed.
I thrive at the intersection of strategy and craft — translating complex ideas into visuals that feel clear, intentional, and on-brand. I care about design that actually moves people.
My Work
At Zeni, an AI-powered accounting platform for startups, I owned brand design across the full marketing stack — building the visual identity system, landing pages, and designing product launch campaigns
(AI Agents, Treasury, Bill Pay, Credit Cards, Tax Accountant), creating sales collateral like case studies, one-pagers, and competitive guides, and producing motion graphics and short animations for product features.
SELECTED IMPACT
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+77% conversion lift from a winning exit-intent popup A/B test (1.42% vs 0.80%, 99% confidence, 7,500+ visitors).
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130K+ search impressions & 1,100+ clicks over 3 months from homepage & marketing-page redesigns (top page 3.3% CTR).
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30–36% email open rates on ~2,000-recipient referral campaigns — above HubSpot benchmark; $750 associated deal value
ANVAYA - A creative research journal—a document that shows how a contemporary designer combines strategy, typography, AI-assisted exploration, and editorial art direction to build a complete luxury brand.
WHY THIS PROJECT?
The branding industry is rapidly integrating AI into creative workflows.
Rather than simply generating visuals, the objective was to demonstrate how AI can support research, ideation, art direction, and storytelling while preserving human judgment, strategy, and craft.
MINI MAGAZINE DESIGN
Problem Statement - J24 always promotes the idea of a community to its customers that's why we wanted to bring that old community concept of India, where neighbors used to sit with newspapers at a common place like a Kirana store, Chai stall, or a common center & discuss different topics with each other. So, going ahead with the idea we designed a Mini Magazine which consists of an article on a monthly star Shop owner, a few articles about people living around that store, a small entrepreneur & also a tasty & healthy recipe, a few kids engaging corners & a grocery list section.
Marketing Collaterals
Below are the few creatives of brand J24 consisting of Store posters, WhatsApp Broadcast messages, App Banners & Push Notifications. Through WhatsApp Broadcast messages we saw approx. 34% hike in sale over a period of 3 months.
CORPORATE BROCHURE
This is a global Corporate Brochure designed for my previous company named 'SunKing'. Their focus was to keep it geometric, basic & aesthetic along with brand colors which combining reflects Brand's personality.
BROCHURE DESIGN
This is a brochure designed for a very renowned Jellewery brand ‘Tiffany & Co.’ It has some of its famous collections in it.
DIGITAL ILLUSTRATIONS & ANIMATIONS
These are some digital illustrations & animations done on Adobe Illustrator, After Effect & Photoshop, taking inspiration from my daily activities & thoughts.
